Job Roles

Explore Job Roles: Public Relations Managers

Learn about the average salary, relevant studies, related questions, and common path after college to becoming a PR Manager.

What is a Public Relations Manager?

Public Relations Managers and Specialists are in charge of creating and upkeeping a positive public image for the person or organization that they represent. 

Where does a Public Relations Manager work?

  • PR firms
  • Non-profit organizations
  • Tech companies

How much does a Public Relations Manager make?

Based on real new grad salaries reported through Handshake, the median annual salary for a Public Relations Manager and Specialist is $44,000.

What majors are typically interested in becoming Public Relations Managers?

One’s major doesn’t necessarily determine their career, but these are some common majors of those who end up pursuing this career path.

  • Public relations majors
  • Marketing majors
  • Advertising majors

Public Relations Manager skills and competencies:

On top of a relevant degree and formal training, here are some professional skills that can help aspiring Public Relations Managers succeed in their work:

  • Strong writing skills
  • Interpersonal skills
  • Creativity

What are some common questions about Public Relations Managers?

Q: What should be included in a PR resume?

A: Many companies with public relations roles open will want to see that you have prior industry experience or applicable skills. Strong written and verbal communication, knowledge of analytics tools, and general understanding of the role of PR for their company is key.