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3 Essential Virtual Career Fair Tips from Employers

Read these employer tips before your next virtual recruitment event.

Virtual career fairs on Handshake are one of the best ways for you to connect with employers that want to hire you. You can sign up early to attend sessions with the employers you’re interested in, to learn about jobs and internships for students like you at your school. Group and one-on-one sessions will help you get an inside look at employers and find companies you’d like to work for.

But what are employers looking for during these sessions, and how can you stand out from the crowd? Here are three tips from employers that will help you impress them and get on their list of potential job candidates.

Be prepared and curious

Once you’ve filled up your schedule of virtual sessions, it’s important to research the employers you’ll be meeting with. Start by reading through their page on Handshake to get an overview of the organization and read student reviews. Then you can expand your research by looking at their company website, and doing a quick online search for recent news articles, press releases and other information. 

Have a short list of questions ready to ask employers during your sessions. What do you want to learn more about? What questions will help you decide if the company is a good fit for you? You can ask about company culture, professional development opportunities, mentorship programs, and more.

Make sure to check out the open jobs and internships on the employer’s Handshake page. They are looking for students to hire at virtual career fairs, so chances are they’ll want to discuss current opportunities with you during the session. 

Arrive on time and stick around

The easiest way to make a great first impression with employers is to be on time for your sessions. You can enter a video session five minutes before the session begins. It’s a good idea to set phone alerts or calendar reminders for your sessions, to ensure you’re logged into Handshake and ready to go.

It’s also really important that you stay for the entire session. If you have a one-on-one session with an employer, you wouldn’t dream of logging out early, right? Well, the same goes for any group session you’re attending.

Maybe the session isn’t quite what you thought you were signing up for, or all of your questions were answered early. Doesn’t matter—just like you, employers have busy schedules and their time is valuable. Being on time and staying until the end of a session demonstrates that you’re responsible and respectful.

Get ready to hit send on your follow-up

Prepare a draft of your follow-up message to an employer before you attend their session. That way, you’ll be a step ahead once the session is over. Start by thanking the employer ambassador for their time and for sharing information about the organization. Then, include something specific you enjoyed discussing or learning about, and reiterate your interest in the company. Finally, indicate that you’re taking next steps such as applying for an open job. 

If you have drafts ready before the fair, you can quickly edit and send them after your sessions—and be one of the first students to follow up. This will definitely help you stand out to employers!

Want more useful tips? Check out our guide to attending virtual career fairs.