The first topic in our series for you career center marketers is foundational: how to explain to students what Handshake does and why they should use it. It might seem straight-forward or intuitive, but the more consistent and relevant the message is, the more students will understand and believe in the value of the tool — most notably, what makes Handshake different than the other resources they are probably using.
As such, we have two essential resources for you. The first is a straightforward messaging overview that will provide you with succinct descriptions of Handshake’s value and pre-packaged answers to some of the most frequently asked questions you might hear from students, such as: Why should I make a Handshake account if I already have a LinkedIn account? Or, Why should I fill out my Handshake profile?
The second is a set of student-facing one-pagers, which we’ve created to communicate: what is Handshake, why should I use Handshake, and how do I use Handshake. We encourage you to distribute these as broadly and extensively across your campus as possible
- Download and distribute to your team this “cheat sheet” for talking to students about Handshake
- Download and print these three fliers to circulate around your career center and campus at large:
Just those two quick tasks and you can feel confident that you’re providing students the right information and communicating the value of Handshake effectively.
Don’t miss any new content
Subscribe yourself or a teammate to our marketing best practices email newsletter today to make sure you are receiving all of the latest resources from the Handshake team right to your inbox.
Reach out to your Handshake relationship manager to subscribe today!